Hello! I’m Nicole Obidowski, founder of n.o. development.

After 12 years in the fashion industry, I started n.o. development to utilize my experience in support of a values-oriented designers who want to build fashion brands with positive impact.

My background in the fashion industry is hands-on and product-oriented, working closely with designers, mills and manufacturers all around the world to realize high-integrity product. Driven by a deep rooted respect for the skilled craft of garment making, I have become obsessed with finding new ways to increase the sustainability of the clothing we create and to rectify the exploitation and inequality that remains endemic throughout the fashion supply chain.

Originally from Canada, I studied Womenswear Design in Vancouver and cut my teeth locally as a Design Assistant and Sourcing Co-ordinator. Looking to broaden my horizons, I moved to London in 2012 to take part in the city’s innovative and unconventional fashion industry.

Over the years I’ve held roles as Product Developer, Production Manager and Fabric Sourcing Manager, and have had the opportunity to work with a variety of contemporary and luxury brands in both Canada and the UK. I’ve worked with teams of 3 and teams of 3000, collaborated with factories and mills all over the world, and developed garments for the catwalk and the high street.

Having such a varied wealth of experience allows me to share a wide range of knowledge with emerging designers, and offer perspective on many ways of solving the same problem – after all, there is no one-size-fits-all when you’re building a fashion brand.

Some of the labels I have had the pleasure to work with include:

I am troubled by the modern perception of clothing as a disposable commodity, and firmly believe that sustainable fashion isn’t just about organic textiles: it’s equally about creating durable and considered garments that are built to last.

I’m all about new and unconventional approaches. We don’t need to reinvent the wheel every time, but by now the faults inherent in the standard methods should be quite apparent!

I believe the most important requirements to building a sustainable brand are honesty and humility. None of us are perfect, and bedroom labels can’t carry the world on their shoulders. But knowledge is power, and the key is simply to keep learning and keep improving.

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